Everything LaunchPal does to get you stocked
Five parts, one job: find the stores that would sell your product, get you a reply from the person who decides, and keep those stores ordering. Everything we built to get you stocked sits in one of the five sections below.
The five parts
Each part has its own page explaining how it works and why we built it that way. Start with whichever question is on your mind.
Finding stores
The cafés, grocers, delis, bars and other independents that fit your product, and the owner or buyer at each one, checked before anything is sent.
Outreach emails
A different email for every store, written around what we learned about it and your product, with follow-ups that stop on a reply.
Sending
We buy a separate domain for you to send from, so your own domain is never at risk, and new mailboxes warm up slowly.
Replies
Every reply from every mailbox in one inbox, matched to its store. The AI does not answer for you: you take it from there.
Inside
Why our clients get replies
Our clients average a 10-15% reply rate. That comes from three things working together: we understand your product before we write a word, we learn about each store when we find it, and the emails are built on years of selling to stores ourselves.
If you are new to selling into retail, our guide on how to get your product into stores covers the whole route, from the first independent to the first chain. UK, Australian and New Zealand brands will know the same job as finding stockists.
- Our clients’ average, from three things working together.
- 10-15%reply rate
We understand your product before we write a word
We learn about each store when we find it
Emails built on years of selling to stores
What you do, and what LaunchPal does
You make the calls that need a person. Everything else, from the list to the reminders, is done for you.
Start with one city and one store type
The brands that do best start narrow. A campaign to delis in one city tells you quickly whether delis want your product.
Independents come before chains: an independent owner can say yes this week. Type your website below and you will see real stores near you that fit your product, plus one email written for the best match.
Questions brands ask
Where should I start?
With one city and one store type. Type your website into See who would stock you and you will see real stores near you that fit your product, plus one email written for the best match.
Will it send automatically, or do I copy and paste?
It sends for you, but only after you press Start. Before that nothing goes out, and you can read and edit every email.
Does the AI reply to stores for me?
No. Follow-ups stop when a store replies, the reply lands in your inbox, and you take the conversation from there.
Do I need samples or a finished product?
Not for an awareness campaign, which tests demand before you produce. A go-to-market campaign offers samples, and only to stores that ask.
Read next
- FeaturesFinding storesThe cafés, grocers, bars and delis that fit your product, and the person who decides at each.
- FeaturesOutreach emailsA different email for every store, written around what we learned about it and your product.
- Get into storesGet your product into storesWhich stores to start with, how to reach the owner, and how to keep them reordering.