Helping CPG brands get into retail stores

We're on a mission to make retail expansion accessible to every food and beverage brand, without expensive sales teams or distributors.

The LaunchPal team, in the field

How we got here

How it started

A pivot we didn't plan

We started Concrete Marketing as an overall marketing brand for all kinds of businesses. Most of our customers were service-based: movers, contractors, local service providers. We were good at it, and business was solid.

Then we got one CPG customer, a small spirits brand looking to expand their retail presence. We helped them out, and the results were honestly surprising. Then another brand reached out. And another. Before we knew it, half our conversations were with food and beverage founders.

That's when we started paying attention to what was really going on in this industry.

What we learned

Same story, every founder

Founders had poured everything into making something great. Product was ready, branding was on point, they knew their market. But getting onto shelves? They hit a wall.

The industry basically told them: get massive funding, have the right connections, or give up 30-40% of revenue to distributors before you've proven yourself. For a brand starting out, those margins can be the difference between surviving and shutting down.

Same frustration, every time. Great products. Real passion. No clear path to the stores that would actually carry them.

Built by founders, for founders

We've scaled businesses, automated workflows, and optimized outreach at scale. The people building LaunchPal are the same people who use it.

Sawyer Paul
Co-founder & CEO

Sawyer Paul

Growth strategy & sales

Scaled Concrete from concept to multi-six-figure revenue. Helped 45 Movers grow from $23K to $100K+ MRR. Has helped CPG brands land 20-45+ new retail placements within 60 days.

LinkedIn ↗
Dale Viljoen
CTO & Co-founder

Dale Viljoen

Automation & systems

4 years as a technical consultant for Microsoft partners. Specializes in identifying process inefficiencies and replacing manual workflows with scalable, automated solutions.

LinkedIn ↗
Egor Golopeatov
Co-founder & CMO

Egor Golopeatov

AI & outreach optimization

AI-driven sales workflow automation expert. Achieved 560% increase in email engagement rates. Tripled deal closure rates through optimized outreach sequences.

LinkedIn ↗

Combined experience scaling 50+ companies across marketing, automation, and sales

What we built, and why it works

01 · Where to start

The stores that matter first

The big supermarket chains aren't where you start. The stores that matter first are the ones nobody's talking about. Corner stores. Family-owned liquor shops. Local restaurants and bars. Specialty stores run by people who actually care about what they stock.

These are the stores that give you leverage. When you can walk into a distributor meeting and say "we're already in 200 independent stores and selling through," the conversation changes. You're not begging for shelf space. You're negotiating from strength.

The problem? Finding these stores is nearly impossible. They're not on any database. Not on any lead list you can buy. They're the stores you'd only find by driving around neighborhoods or searching page after page online.

02 · The difference

Why we're different

Most outreach tools just query a purchased database. Click a button, get a list, and you're working with the same stale data everyone else has. That's not what we built.

We spent two years building something that searches the internet live, the same way a human would, but at a scale no person could match. When you run a campaign, our system sends out automated workers that search through up to 10,000+ pages to find real businesses. AI verifies each one, filters based on your specific criteria, and delivers contacts that make sense for your brand.

That's how we find the stores nobody else can. The family-owned shop in the neighborhood for 30 years. The new cocktail bar that just opened. The specialty grocery that focuses exactly on your category. They're not in any database because nobody's been looking the way we do.

03 · The build

Built with founders, not for them

We didn't build this in a vacuum. We spent six months talking to everyone we could. CPG giants who'd been in the industry for decades. Founders of the first distilleries in their countries. Brands that have been around for over 110 years. Advisors who'd seen every trend come and go.

We asked them all the same questions: What do you actually need? What's missing? What would genuinely help? Then we built that.

04 · The reason

Why we keep going

We've met too many founders who have everything going for them. Years perfecting their recipe. Beautiful branding. A product people genuinely love. But they're stuck because they don't have industry connections or millions in funding to burn on distribution.

That doesn't sit right with us. Your product's success shouldn't depend on who you know or how much money you raised. It should depend on whether people actually want what you're making.

LaunchPal gives these brands a real shot. A clear path from having a great product to getting it in front of the right stores. We've seen it work over and over, and honestly, it never gets old.

Retail expansion shouldn't be gatekept by funding and connections

A brand with a great product and a small budget deserves the same shot as one backed by millions. Every founder we help get into their first 50 stores, every brand that builds enough momentum to negotiate with distributors on their own terms, every success story we hear about, that's why we do this.

We're here to do better.

The principles that guide us

01

Results-driven

We measure success by the retail placements and revenue growth our clients achieve.

02

Transparent

Full visibility into every campaign, every email, and every response. No black boxes.

03

Authentic

We believe in genuine relationships between brands and retailers, not spam.

04

Innovative

Constantly improving our platform to give brands an edge in competitive markets.

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is waiting

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