Free tools

Free wholesale tools for food and drink brands

Free wholesale tools for the jobs every brand does before it emails a store: find who might stock you, set a price that leaves room for everyone, and have the paperwork ready when a buyer asks.

Updated

What each tool is for

We built these because the same four questions come up on almost every call with a new brand. Which stores should I go after? What should I charge them? What do I send when they ask for prices? What do I leave behind after a tasting? None of them needs an account. The calculator and the two templates run in your browser and keep nothing you type.

  1. Which stores should I go after?

    See who would stock you

    Type your website and see real stores near you that fit your product, with an opening email written for the best match.

    Free, no sign-up, about 15 seconds.

    How it works
  2. What should I charge them?Wholesale price calculatorYour margin, the store's margin and the shelf price, with or without a distributor, and how keystone pricing compares.Free, no sign-upOpen
  3. What do I send when they ask for prices?Line sheet templateYour range, case sizes, wholesale prices and terms on one page. Fill it in and save it as a PDF.Free, no sign-upOpen
  4. What do I leave behind after a tasting?Sell sheet templateOne product, one page, with the reasons it sells and the numbers a buyer checks.Free, no sign-upOpen

The order we would use them in

Price first. If the numbers do not work for a café owner at a 30% margin, no email will fix that. Then make the line sheet, because it is what a store asks for in its first reply. The sell sheet is for tastings, trade shows and the counter after a visit. Last, look at who would stock you, and start with one city and one store type.

  1. Price it

    Check the numbers leave room for you and the store with the wholesale price calculator.

  2. Make the line sheet

    Ready for a store's first reply: the line sheet template.

  3. Make the sell sheet

    For tastings, trade shows and the counter: the sell sheet template.

  4. See who would stock you

    One city, one store type: see the stores near you.

If you are earlier than that and still deciding where to sell, our guide to getting your product into stores walks through the whole route, from the first store to the reorder.

Questions brands ask

Are these tools really free?

Yes. The calculator and the two templates run in your browser with no account. The store preview is free too, and signing up afterwards needs no card.

Do you keep what I type into the templates?

No. The line sheet, sell sheet and calculator never send what you type anywhere. Close the tab and it is gone, so print or save the PDF first.

Should I send a line sheet in my first email to a store?

No. Attachments and extra links in a first email push it towards spam. Keep the first email short and send the line sheet when the store replies and asks.

What is the difference between a line sheet and a sell sheet?

A line sheet lists your whole range with wholesale prices and terms, so a store can order. A sell sheet is one product on one page, written to persuade.

Read next

See who would stock you

Free, no sign-up, about 15 seconds.

Or book a demo