Getting stocked, for food and drink brands of every kind
Food and drink brands all want the same thing, a shelf or a menu spot in the right stores, but the right stores differ by category. A coffee roaster wants cafés. A protein drink wants gyms. A gin wants bars and bottle shops. Pick your category below.
Pick your category
- Beverage brands. Cafés, bars, restaurants, grocers and gyms, and the buyer at each.
- Food brands. Delis, grocers, health food shops and the kitchens that put you on a menu.
- Wine and spirits. Bars, restaurants, hotels and bottle shops, with the rules alcohol brings.
- Coffee roasters. Wholesale café accounts, and retail bags in delis and grocers.
- Snack brands. Counters, fridges and shelves in the places people grab something.
- Skincare brands. Boutiques, gift shops, salons and wellness studios.
What stays the same in every category
Whatever you make, the method is the same. Start with one city and one store type. We find the stores there that fit your product and the owner or buyer at each, write every email around that store, and send from a separate domain we set up for you. Follow-ups stop the moment a store replies, and you take the conversation from there.
Each part is explained on our features pages, and the store-by-store detail lives in our guide to getting your product into stores.
The Free plan finds and emails 50 stores a month. Paid covers 500 a month.
In this section
- Beverage brandsCafés, bars, gyms and grocers that fit your drink, and the buyer at each.
- Food brandsDelis, grocers, health food shops and kitchens that fit your food, and the owner at each.
- Wine and spiritsBars, restaurants, hotels and bottle shops, the buyer at each, and the rules alcohol brings.
- Coffee roastersWholesale café accounts and retail bags in delis and grocers, and the owner at each.
- Snack brandsCounters, fridges and shelves where people grab something, and the owner at each.
- Skincare brandsBoutiques, gift shops, salons and wellness studios that fit your range, and the owner at each.
Questions brands ask
Does LaunchPal work for my category?
It works for food, drink and other physical products sold through stores and venues. If a kind of business can stock you and can be found online, we can search for it.
Which store types can you search?
Cafés, restaurants, bars, bottle shops, hotels, grocers, delis, health food shops, gyms and boutiques, plus any other kind of physical business you name.
Should I target a whole country at once?
No. Start with one city and one store type, learn what works, then widen. A focused first campaign tells you far more.
Can I run one campaign for two different products?
Better not. Run a separate campaign for each product and audience, so every email makes one clear case to one kind of store.
Read next
- By categoryBeverage brandsCafés, bars, gyms and grocers that fit your drink, and the buyer at each.
- By categoryFood brandsDelis, grocers, health food shops and kitchens that fit your food, and the owner at each.
- By categoryCoffee roastersWholesale café accounts and retail bags in delis and grocers, and the owner at each.