MNRL.
14 active buyer conversations from 157 contacts, in 16 days
The Challenge
MNRL had a premium mineral hydration product and a clear retail vision (gyms, pilates studios, yoga studios, and sport event centres across Auckland) but no efficient way to reach the right buyer at each venue.
- 01Premium hydration in a category dominated by mass-market brands
- 02Multiple venue types (gym, pilates, yoga, sport) each with different buyers
- 03No existing relationships with most target retailers
- 04Lean team, needed reach without hiring sales
- 05High role turnover at fitness venues makes pre-built contact lists stale fast
The LaunchPal Solution
A single targeted go-to-market campaign aimed at the specific buyer types MNRL needed to reach: managers and owners of fitness and wellness venues across Auckland.
- Live retail-contact sourcing tuned to gyms, pilates studios, yoga studios, and sport event centres
- AI-personalized email per prospect referencing their venue and MNRL’s product fit
- Multi-step follow-up sequence for non-responders
- Replies routed into Rosie’s dashboard inbox with auto-pause on response
- Done-for-you setup and ongoing campaign management
The Results
16 days into a single targeted campaign, MNRL has built a pipeline of real, engaged buyers across Auckland’s fitness and wellness scene, and the first sample is already in transit.
Auckland fitness & wellness venues
23 replies from 157 outreach emails
Interested buyers in real dialogue
First real deal in motion
How it unfolded
Campaign launch
157 fitness and wellness buyer prospects sourced live, AI-personalized emails generated, first batch out the door.
First replies land
Responses start flowing into Rosie’s dashboard inbox. Sequences auto-pause for prospects who engage.
Active deal pipeline
14 buyers in active conversation, first sample shipped to an Auckland fitness venue. Campaign continues to compound.
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