Jagiya Soju
Making Soju the Next Big Thing in NZ Nightlife
The Challenge
Jagiya came to us with a bold product and a clear mission: make soju the next big thing in New Zealand's nightlife scene. They needed to build brand credibility fast and get their product into the right hands.
- 01No existing brand identity or visual presence
- 02Zero market presence in a competitive spirits market
- 03Needed to bypass traditional distributors to move quickly
- 04Had to establish credibility with premium bars and bottle shops
- 05Couldn't afford to wait months for word-of-mouth growth
The LaunchPal Solution
We built their brand from scratch, developed a premium website, and powered their sales push using LaunchPal outreach system. The result was a fully integrated launch that combined design, development, and distribution:
- Created bold visual identity and complete brand system from the ground up
- Developed premium website now ranking among best soju brand sites in NZ
- Used LaunchPal to reach 1,000 bars and bottle shops directly
- Personalized outreach highlighting soju's unique position in NZ market
- Multi-channel campaign targeting trendy bars and premium retailers
The Results
Within weeks, Jagiya transformed from a startup idea to a recognized brand across New Zealand's nightlife scene:
Bars and bottle shops nationwide
Rapid market penetration
Through LaunchPal outreach
From targeted venues
Working with LaunchPal was a game-changer. Their outreach pushed us into every major bar and shop in NZ. In weeks we closed 30+ deals. They didn't just help us launch, they helped us make our brand. Highly recommend.
How it unfolded
Brand Development & Website
Created complete visual identity and launched premium website that would become NZ's leading soju brand site.
LaunchPal Campaign Launch
Reached 1,000 retailers across bars and bottle shops. Closed first 30+ deals in weeks with personalized outreach.
Rapid Expansion
Continued momentum with deals closing across all major NZ cities. Total campaign reached 100+ placements.
Distributor Partnership
Secured major distributor partnership based on proven market demand and successful direct sales track record.
Ready to grow like Jagiya Soju?
Get your product into retail stores with LaunchPal. No card required, no broker contract.