All case studies

CBUN

Putting Premium Romanian Potatoes On Fast Food Menus

0 → 31stores
in just 1 month
Duration
1 month
Retailers contacted
538
CBUN

The Challenge

CBUN, owned by HUMULUS INTERNATIONAL, grows premium potatoes in Romania and wanted to break into the fast food and HoReCa supply channel in Bucharest. Restaurant procurement runs on samples and personal relationships, which made cold outreach difficult and slow.

  • 01Procurement decisions in fast food are gated by distributors and personal connections
  • 02No existing relationships with restaurant chains, gastropubs, or quick-service operators in Bucharest
  • 03Owners and chefs rarely respond to generic supplier emails
  • 04Couldn't justify a dedicated sales rep to chase hundreds of locations
  • 05Needed sampling to be the entry point, not a vague pitch

The LaunchPal Solution

CBUN used LaunchPal to find and personally reach restaurant decision-makers across Bucharest, with a sample-led offer in their native language:

  • Targeted 538 fast food and HoReCa locations across Bucharest, from independent bistros to national chains
  • Personalized Romanian-language outreach written for owners and procurement managers, not generic sales copy
  • Lead with a 5kg free sample offer of CBUN premium potatoes, removing the friction of "let's schedule a meeting first"
  • Multi-step sequence with automatic follow-ups, run over a month from connected mailboxes
  • All replies, sample requests, and bookings tracked in the LaunchPal inbox so nothing slipped

The Results

In one month, CBUN opened 31 active conversations with Bucharest restaurants, including interest from the largest fast food chain operating in Romania.

31
Qualified leads

Restaurants asking for samples or pricing

538
Locations contacted

Fast food and HoReCa across Bucharest

2,210
Emails delivered

Initial sends plus follow-ups across the month

#1
Largest chain in Romania

Engaged from the same campaign

Additional wins
Interest from Romania's largest fast food chain, entered procurement conversations from a cold campaign
Sample-led offer turned the inbox into a real pipeline of 31 restaurants to follow up with
Reached owners and chefs in Romanian, written naturally, not translated boilerplate
Replaced months of door-knocking with one focused month-long campaign

How it unfolded

01
Week 1

Campaign Setup

Defined target as fast food and HoReCa operators in Bucharest. Built a 538-location list with verified contact emails for owners and procurement.

02
Week 1–2

Sample-Led Outreach

Launched personalized Romanian-language sequence offering a 5kg free sample of CBUN premium potatoes. First sample requests landed within 24 hours.

03
Week 2–4

Follow-ups & Conversions

Automatic follow-ups went to non-responders. Conversations expanded to pricing, volumes, and delivery terms. 31 restaurants moved into qualified-lead status.

04
Post-Campaign

Major Chain Pipeline

Romania's largest fast food chain entered procurement conversations from the campaign, a relationship that would have been almost impossible to start cold without LaunchPal.

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