All case studies

Live campaign, last update October 2026

No Ugly

Getting protein water into Auckland gyms' fridges

Result
16 leadsin 2 weeks
Campaign
2 weeks
Stores contacted
171
No Ugly

The challenge

No Ugly makes sparkling protein water, 15g of protein a can. Gyms are the obvious place to sell it, but every gym owner hears from supplement brands constantly, and a fridge spot is hard to win.

  1. Gym owners are flooded with supplement pitches
  2. One fridge, many brands asking for it
  3. Boutique studios, CrossFit boxes and 24-hour gyms all buy differently

The LaunchPal solution

No Ugly ran a focused LaunchPal campaign, "Auckland gyms, fridge stockist push":

  • 171 Auckland gyms, CrossFit boxes, boutique studios and health clubs found and checked
  • Each email written for that gym and its members
  • Follow-ups sent automatically
  • Replies landed in one inbox, with interested gyms marked as leads

The results

Within two weeks, 18 gyms answered and 16 were interested, nearly one in ten of the gyms contacted. Replies started on the day the campaign launched.

  • 16
    Interested gyms

    Leads from Auckland fitness

  • 9.4%
    Lead rate

    Of the 171 gyms contacted

  • 18
    Replies

    Answers from gym owners and managers

  • 2 weeks
    Time

    From launch to 16 leads

More from the campaign

  • Interest from gyms, CrossFit boxes and boutique studios
  • Replies from the first day
  • A repeatable setup for the next city

How it unfolded

  1. Day 1

    Launch and first replies

    The campaign went out on October 1, 2026, and the first gyms answered the same day.

  2. Week 1–2

    16 interested gyms

    Follow-ups ran on their own; by the end of the second week 16 gyms were interested.

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