Live campaign, last update October 2026
Gochi
Putting post-workout ramen into Melbourne gyms
- Result
- 12 leadsin 3 weeks
- Campaign
- 3 weeks
- Stores contacted
- 172
The challenge
Gochi makes high-protein ramen built as post-workout food. It belongs in gyms and supplement stores, but those buyers expect shakes and bars, not noodles.
- An unexpected product for a gym fridge
- Supplement stores are crowded with familiar brands
- A new market for the brand in Melbourne
The LaunchPal solution
Gochi ran LaunchPal campaigns for St Kilda gyms and supplement stores, then health and wellness across Melbourne:
- 172 gyms, supplement stores and health food stores found and checked
- Each email written around post-workout food for that store
- Automatic follow-ups
- Replies in one inbox
The results
16 stores answered and 12 were interested, from gyms to sports nutrition retailers. Replies started on the first day.
- 12Interested stores
Gyms and health stores in Melbourne
- 16Replies
Answers from owners and buyers
- 172Stores contacted
Gyms, supplement and health food stores
- 3 weeksTime
From launch to 12 leads
More from the campaign
- Gyms and sports nutrition stores both interested
- Replies from the first day
- A base to grow across Melbourne
How it unfolded
- Day 1
Launch and first replies
The St Kilda campaign went out on September 22, 2026, and the first reply came the same day.
- Weeks 1–3
12 interested stores
A wider health and wellness campaign followed, reaching 12 leads in three weeks.