Live campaign, last update October 2026
Aroā Jun
Bringing jun to Auckland wellness studios and grocers
- Result
- 13 leadsin 4 weeks
- Campaign
- 4 weeks
- Stores contacted
- 121
The challenge
Aroā Jun brews jun, a fermented drink in Original, Berries and Ginger. It fits wellness spaces as much as shop shelves, so the brand needed to reach two very different kinds of buyer: studio owners and grocery buyers.
- A drink many buyers have not heard of
- Two different markets: wellness studios and retail
- A small team with no time for door-knocking
The LaunchPal solution
Aroā Jun ran two LaunchPal campaigns side by side, one for health and wellness and one for retail and grocery:
- 121 yoga and wellness studios, cafés, health food stores and independent grocers found and checked
- Emails written for each type of buyer
- Automatic follow-ups
- Every reply in one inbox
The results
One in six stores answered (20 of 121), and 13 were interested, with yoga and wellness studios responding most. The first reply came three days in and the first lead in under two weeks.
- 17%Reply rate
20 of the 121 stores contacted answered
- 13Interested stores
Studios, cafés and grocers
- 121Stores contacted
Wellness and retail in Auckland
- 4 weeksTime
From the first email to 13 leads
More from the campaign
- Yoga and wellness studios were the strongest audience
- Independent grocers and cafés interested too
- A clear next market to scale
How it unfolded
- Week 1
Two campaigns out
Health and wellness and retail and grocery campaigns started on August 13, 2026. The first reply came three days later.
- Week 2
First lead
The first interested store came in ten days after launch.
- Weeks 3–4
13 interested stores
Follow-ups finished the list, ending at 20 replies and 13 leads.